Image Personalization, the next generation for promotional print
Skinnable, brandable, improved workflow for print professionals
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Image personalization is the ability to dynamically add conditional text to background images, opening unique opportunities for creative designs with variable contents. It allows for the design and production of outstanding direct mail pieces which capture the attention of customers through a combination of individualization and emotion. |
This helps users to increase the impact and ROI of marketing measures and develop new business opportunities in the VDP area. Personalized Images add “emotional power” to paper, making Direct Mail campaigns more attractive and increasing facts retention, which leads to higher response rates and affiliated sales.
With perfect integration of variable text in high quality photo designs you are ready to create the print products that amaze customers and boost response rates.
Are you one of these potential users?
Print providers looking to offer a dynamic and personalized web interface to their customers for repetitive print ordering.
Brand owners having to manage multiple documents and print requests coming from multiple users and/or locations.
Then we are a perfect fit!
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All direct mail pieces
Image personalization is the perfect way to catch the customer's attention at first sight. Use it in all kinds of direct mail pieces and benefit from response rates of up to 40% - proven!
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Vouchers
Customer loyalty schemes work best with a highly personal approach. Add image personalization and individual offers for your customers – all triggered by database information.
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Invitations
Make trade shows and events a true success. Image personalization is ideal to show a customer that he's really welcome.
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E-Mailings
Designed for highest attention! Use DirectSmile to add that special touch to your newsletters and e-mailings. Combined with variable content, personalized images will ensure your newsletter get the highest attention!
- Greeting Cards
Show customers that you really care about them. With image personalization a simple greeting card for Christmas or Birthdays card turns into a truly unique and personal gift.
- Magazine Covers
Surprise your subscribers with a fully personalized magazine. Integrate a personalized cover in digital printer to the regular magazine. The ads on the cover can also be variable to better correspond to the reader's profile.
- Business Cards
The most impressive way to introduce oneself and be remembered. With a personalized image on the front, a business card becomes a souvenir.
- Calendars
A great give-away and so easy to produce. Easily create personalized calendars based on the personal preferences of each recipient.
- Posters
Image personalization in large formats – it's possible! Just print out on any large format printer and impress customers with high quality graphics that are fully personalized.
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